Have you been thinking of investing in real estate, especially in a fast-growing city like Hyderabad? If yes, then opting for newly launched properties can be an incredibly smart choice. Of course, whether you are a first-time homebuyer, a savvy investor, or someone who is pondering and planning for the future, investing in a newly launched property can be a game-changer as you get a lot of benefits, many of which are often overlooked.
In simple words, a newly launched property or a ‘pre-launch property’ is a property that is being announced or opened to the market for the first time. At this stage, construction has just started or is about to begin, and builders often offer special prices and deals during this phase to attract early buyers and generate funds for the project.
You can think of a newly-launched property as the early bird phase, where the project has received necessary approvals from authorities, but full-scale marketing and construction have not started. This is the stage when developers offer exclusive pre-launch deals to a select group of buyers and investors, often at significantly discounted prices.
It’s important to understand that new-launch properties are not the same as under-construction projects. In an under-construction property, the building work is already in progress, and some units may already be sold. On the other hand, a new-launch property is at the very beginning, construction hasn’t yet taken off, and only initial paperwork and permissions are in place.
21st-century India is fast moving towards new launch projects. More than ever, homebuyers are opting for early investment in real estate and newly launched homes. In fact, a lot of major real estate tycoons, such as Aparna Constructions, are driving this trend and restoring trust in the real estate sector.
For example, in 2024, almost 42 percent of homes sold were new launches, a jarring rise from 26 percent in 2019. The reason for such a surge is, obviously, the many advantages of buying new launch projects.
The greatest benefit of buying a newly-launched property is the slashed price you are offered. New launch properties are typically priced lower than under-construction or ready-to-move-in projects. Developers offer early bird pricing to attract interest, and this price often increases as the project moves forward.
For example, if you buy a flat in Gachibowli during the new launch phase for Rs 7500 per sq. ft., the same property might be priced at Rs 9000 or more when it nears completion. This is a straight gain on your investment even before you take possession.
In a nutshell, newly-launched projects offer a 35 to 50 percent price benefit as compared to semi-constructed and ready-to-move properties.
Many builders in Hyderabad, such as Aparna Constructions, offer attractive construction-linked payment plans or subvention schemes during the launch period. This means you do not have to pay the entire amount upfront. Payments are often staggered as construction progresses, making it easier on your pocket. Some builders also tie up with banks to offer no EMI till possession schemes, which is ideal if you are currently living on rent but plan to move into your own home later.
Thirdly, in some cases, developers allow early buyers to customize and personalize certain aspects of their apartment, like the flooring, kitchen fittings, wall colours, etc. This is much harder to do once construction commences. Hence, early investment in real estate can help you create your dream home.
When you buy early, you get to pick the best units, whether it is luxury apartments for sale in Gopanpally, Gachibowli, etc, with a great view, a higher floor, or one with better vaastu compliance. Later-stage buyers are usually left with limited or less desirable options. In popular gated communities, the best-facing apartments, like east or north-facing, usually get booked first. So buying during a new launch ensures you get maximum options to choose from.
ALSO READ: Why Should You Think About Buying A House When You’re Young?
While buying in a new launch has many perks, you must be mindful of a few things.
If you are planning to become a homeowner soon or are thinking of expanding your portfolio, the newly launched project at Gopanpally, Hyderabad - Aparna Moonstone is what you should be rooting for. We have a lineup of top-tier and world-class real estate projects in Hyderabad and Bangalore’s most sought-after locations, including Whitefield, K.R. Puram, Gachibowli, Gopanpally, Tellapur, and more, respectively. We are pioneers in gated communities, and by collaborating with us, you are in for long-term benefits and tangible rewards.