The world of material goods and extravagant living is constantly expanding, offering consumers luxurious features in even the most routine of services. Regular luxury apartments with large units and high-end amenities such as a swimming pool, gym, and well-manicured lawns are now passé. Changing market and buyer dynamics have led to the rise of a new trend: ultra-luxury apartments.

Home buyers are increasingly demanding designer fixtures, home automation, extravagant amenities with private access and high-level of customisation. From private pools and gardens, jacuzzi inside the units, high-speed elevators, concierge services, fine-dining restaurants, and multiple parking units per person, an ultra-luxury apartment has it all. This segment has gained traction among buyers over the recent years. The taste for such luxury has been driven largely by higher disposable income, rising economy and changing lifestyle.

Most individuals who are keen on luxury living still perceive ultra-luxury as an aspiration for a better living. Here are some of the differences you need to know between luxury apartments and ultra- luxury apartments

Ultra-Luxury Apartments vs. Luxury Apartments

• Privacy & Personal Space

Ultra-luxury apartments offer the highest degree of privacy compared to luxury apartments. Luxury apartment has an unmatched degree of privacy in terms of the type of facilities installed in the housing. Home buyers who are conscious of their security prefer highly secure entrances and exits that are mostly found in ultra-luxury gated communities. Buyers of such apartments always want to be out of the public eye as much as possible which raises their concern for ultimate privacy.

Apart from privacy, another criterion that defines the ultra-luxury segment is personal space. An apartment above 2500 sq. ft. is branded as ultra-luxury. The project should also comprise lesser units per floor and accommodate more green spaces. Secure parking for multiple vehicles is now the norm for ultra-luxury properties in the city. Some ultra-luxury projects go a step further to add parking zones for staff vehicles and bicycles.

• Exclusive Penthouses

In ultra-luxury apartments, there is a higher level of exclusivity that comes with penthouses. These ultra-luxury penthouses generally comprise of the entire floor and are cut off from general access. A private elevator that is only activated by a private key will allow you to gain access to the penthouse apartment.

• Locality

Ultra-luxury projects are usually found in the most-coveted addresses in the city. The locality is characterised by open green  spaces, strategic location, great connectivity and social infrastructure in the neighbourhood. Their proximity to the airport, business districts, railway stations is an important factor. Functioning social infrastructure coupled with great views, less noise and pollution is what ultra-luxury home buyers look for.

• Technology & Design

Ultra-luxury apartments offer the latest trends in technology and design. Smart home features and sustainable design are characteristics of ultra-luxury apartments. These projects are built with high- quality construction materials and incorporate standards such as Green Building certification, RCC frame structures, fire-resistant uPVC sliding windows and imported modular kitchens. Ultra-luxury apartments have high-end interior décor, advance security systems, big spaces for parking and designer fittings and flooring. Even the building’s façade would offer eco-friendly functionality by deflecting heat and absorbing solar energy. These houses are planned in a way to offer an unmatched living experience to the residents. The technology and design in ultra-luxury apartments go beyond an individual’s expectations.